One Big Happy Family? In theory, it might work, but will some of the smaller schools lose their identity.

Don't ever again call it UT-Memphis, UT-Knoxville, UT-Martin or even UT-Chattanooga, for that matter.

The University of Tennessee Tuesday gathered more than 3,200 employees for a first ever statewide simulcast, the beginning of an effort to bring UT's 16,000 employees under a single identity. The simulcast involved six locations across the state and was hosted by UT president John Petersen, who outlined a new strategic plan, fund raising initiative and image campaign.

snip

A long-term branding campaign would not involve large-scale changes in what most people see, but will provide more prominence to the brand icon created in 1986, which represents the state of Tennessee. The effort will give more consistency and prominence to the brand icon, so that it gains even broader recognition and stronger appeal.

"Higher education is a competitive industry," he said. "We compete for students, faculty and staff and must maintain widespread support from alumni and donors, the General Assembly and the residents of Tennessee."

I don't know how UT Martin is going to react to this. I don't really know if it will make a difference or not. Is it a big PR move?

Probably, but it should prove to be interesting.

Link

  ¶ 9/22/2006 04:59:00 AM